A practical guide to endcap planning for KR hypermarkets
Footfall patterns, sightline arithmetic, and where most endcap briefs go quietly wrong. Drawn from twenty post-launch reviews.
Resources
Things we made because the questions kept coming back.
Six pieces below — written, printable, and watchable. Free to use; no email gate. If something is helpful, we would rather you used it than handed over a contact in exchange.
Field guides
ReadingMaterial selection for 24-month service life
How we pick between bamboo, oak, powder-coated steel, and laminate when service-life rating is the constraint.
Worksheets
WorkingBrief-readiness worksheet (CPG launch)
Twelve questions we ask in a first working session — answer them on your side and the kickoff is faster.
Channel-fit scoring template
A simple grid for matching display formats against four channel parameters: footfall, dwell, replenishment, and aesthetic context.
Recordings
WatchingHow an Atrium Modular Wall ships at night
A single-night specialty retail install — from crate-stack arrival at 22:00 to floor-ready at 05:30.
Five things you can spot in a bad endcap from the aisle
A walkthrough by Hye-jin Park of common endcap mistakes, recorded inside a partner store at off-hours.