Portfolio — recent launches

Five projects, five different shelves.

Each case below is drawn from a launch we shipped between 2024 and 2026. Names appear with client permission; figures are reported by clients and we have not normalised them.

Q1 2025

Han River Beverage launch — Lantern Endcap rollout

Premium ready-to-drink, hypermarket channel

Challenge: A new ready-to-drink range needed visible aisle space in 96 hypermarket locations during a six-week launch window — without losing premium brand cues to plastic-and-foamcore stand-ins.
Solution: We engineered the Lantern Endcap System with a backlit acrylic header, three step-down shelves in bamboo veneer, and a swappable header face. Shipped flat in three crates per location for in-store assembly under two hours.
Outcome: Launch ran across the full 96-store footprint with zero replacement crates needed mid-flight. Two header swaps were carried out by store teams in under ten minutes per unit when the campaign messaging shifted in week four.

Q3 2024

Greentide Wellness — Loom Endcap with woven oak trellis

Natural personal care, specialty retail

Challenge: Greentide wanted to differentiate from the glossy plastic finish of mainstream beauty endcaps without losing structural durability. The fixture had to read as artisan from across the aisle.
Solution: A hand-woven oak trellis face mounted on a powder-coated steel skeleton. Hidden lip lighting at 3000K, a pebbled clay base inset, and a 30-month service life rating.
Outcome: Specialty buyers approved the fixture without requesting render revisions — a first for Greentide. Pilot stores reported customers stopping to touch the trellis during the first month.

Q3 2024

Saemaeul Snacks — Solstice Seasonal Plinth, Chuseok 2024

Confectionery, hypermarket and convenience

Challenge: A 240-store Chuseok gifting deployment that needed to set up in a single rollout day, regionalise graphic wraps by store cluster, and tear down without producing mixed waste.
Solution: Honeycomb kraft plinths with four-face graphic wraps, two of which were regionalised at a per-cluster level. Eight-minute assembly per unit. Recyclable through standard kraft streams.
Outcome: 240 plinths deployed within the rollout day; two damaged in transit, both replaced inside a week. Teardown produced no mixed waste and the brand has moved to honeycomb kraft as a default for 2025.

Q4 2025

BlueRiver Group — Atrium Modular Wall, category reset

Specialty retail, multi-brand category reset

Challenge: Replacing a fixed wall that took four nights to swap each season. The new fixture had to support four brand stories simultaneously without looking patched together.
Solution: Atrium Modular Wall — four 1200 mm bays with mix-and-match shelving, individually dimmable lip lighting per bay, and modular footings to handle ±18 mm of floor variance.
Outcome: The reset that used to take four nights now runs in one. Cost recovery on labour alone landed inside two campaign cycles, by the buyer's own count.

Q2 2025

Nordtide Skincare — Glove-fit Counter Tray pilot

Drugstore counter, trial-size SKUs

Challenge: Counter space at drugstore checkouts is shared with point-of-sale terminals and pharmacist workspace. Earlier counter trays had been pushed under the till by store staff.
Solution: A 280 mm-deep anodised aluminium tray, 1.6 kg, with a felt underside and a slim 18 mm header. Magnetic price card holds under air-conditioning vent flow up to category 3.
Outcome: Pilot ran in twelve stores. Eleven kept the tray on the counter past the campaign window because their staff liked the look. The twelfth had a counter under 25 cm and asked for a custom shorter base — supplied free as a goodwill build.